Your brand’s first impression now happens before a user even visits your site....

https://foxtrot-wiki.win/index.php/How_to_Master_Reputation_Basics_in_the_AI_Era:_A_Pragmatic_Checklist

Your brand’s first impression now happens before a user even visits your site. In 2026, AI search summaries curate your reputation, often pulling from conflicting bios and outdated listings