You might’ve noticed canned RTD cocktails like espresso martinis showing up...

https://www.americancraftbeer.com/why-ready-to-drink-cocktails-are-showing-up-next-to-craft-beer/

You might’ve noticed canned RTD cocktails like espresso martinis showing up right next to craft beers on store shelves. It’s not random – retailers are tapping into the same vibe for easy, quality drinks perfect for backyard BBQs or chilling with friends