You don't need to panic when negative search results pop up. Chasing them...

https://wiki-view.win/index.php/Why_Do_Some_Negative_Results_Stick_for_3_to_12_Months%3F

You don't need to panic when negative search results pop up. Chasing them aggressively often backfires and draws more attention to the problem. Start with a quiet audit to map out exactly what hurts your brand