Why Fixing "Inactive Listings" Won't Scale — What Zero-Click Searches Really Tell You

https://www.mediafire.com/file/gmqcu75hwgfsenw/pdf-1134-24197.pdf/file

Many teams blame inactive product listings, stale inventory, or broken SKUs when sales dip. That’s an easy target to point at. The harder truth is that search behavior has changed: a growing share of queries never generate a click