Why do so many games revisit neon arcade worlds even though they feel familiar?...

https://dominicksbrilliantcolumn.bearsfanteamshop.com/how-to-use-cultural-associations-without-being-lazy-or-offensive

Why do so many games revisit neon arcade worlds even though they feel familiar? It turns out art direction plays a huge role in making these retro-lit streets and glowing signs feel fresh and unique