When your business information is inconsistent across the web, Google struggles...

https://lima-wiki.win/index.php/How_to_grill_a_citation_vendor:_Why_%22platform_list%22_and_%22scope_transparency%22_are_non-negotiable

When your business information is inconsistent across the web, Google struggles to trust your location data. Cleaning up your citations—especially fixing NAP consistency across directories—sends a clear signal to search engines that you are legitimate