When harmful content hits your brand, your knee-jerk reaction might be to...

https://wiki-net.win/index.php/How_to_Respond_When_a_Prospect_Asks_%22Is_This_True%3F%22_About_Your_Online_Reputation

When harmful content hits your brand, your knee-jerk reaction might be to panic. Don't. Ignoring the noise often leads to silent lost sales as potential customers get spooked by unanswered claims