When a SaaS pricing change led to a 31% drop in conversions, the company still...

https://jaspersmasterinsights.opalvector.com/posts/how-can-revenue-go-up-if-conversions-go-down-unpacking-the-revenue-lift-puzzle

When a SaaS pricing change led to a 31% drop in conversions, the company still saw a 22% lift in overall revenue. This article dives into how Sequential Mode helps balance these shifts, showing how small losses can turn into bigger gains