What the Heck Is Great site?

http://news.northamericanreport.com/story/559710/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html

Gentle horse feed for sensitive stomachs, designed to support gut comfort, hind gut health and better nutrient absorption. A low sugar fiber-rich formula with natural components to help maintain steady digestion and overall health.