Treat ecommerce marketing as a connected system, not a stack of separate...

https://storylatticex.com/s/G4O8X1OgV1se1_cKNoc7y

Treat ecommerce marketing as a connected system, not a stack of separate campaigns. This article shows how your offer, channels, and customer follow-up work together—and how to track the results through AOV, CAC, conversion rate, and repeat purchase rate