Traditional rank tracking is obsolete because AI Overviews are fundamentally...

https://chancesexpertwords.wordpress.com/2026/05/04/beyond-blue-links-why-llms-need-structured-data-to-recommend-your-brand/

Traditional rank tracking is obsolete because AI Overviews are fundamentally changing how users interact with search. In Europe, we’re seeing a 30% drop in click-through rates as zero-click searches become the norm