Traditional rank tracking is dead. AI Overviews caused a 30% CTR drop in the...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is dead. AI Overviews caused a 30% CTR drop in the EU, forcing a pivot to AI visibility and zero-click engagement. You need live dashboards and schema-first content to stay relevant