Traditional rank tracking is broken. With AI Overviews causing a 30% CTR drop...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Traditional rank tracking is broken. With AI Overviews causing a 30% CTR drop across European markets, focusing solely on blue links is a waste of time. Enterprise teams must pivot to AI visibility tracking instead