Short brand names stand out on mobile headers and icons by fitting neatly...

https://online-wiki.win/index.php/Do_Dots,_Hyphens,_or_Punctuation_Matter_When_People_Remember_a_Domain%3F

Short brand names stand out on mobile headers and icons by fitting neatly without crowding the screen. They’re easier to say and remember, which helps players find your game faster through search