Shoppers are done with bloat. They don’t want a brand story; they want their...

https://www.bookmark-jungle.win/we-ve-moved-past-the-nice-to-have-phase-today-if-your-app-makes-me-dig-for

Shoppers are done with bloat. They don’t want a brand story; they want their stuff without the headache. Saved payments are now a baseline expectation; if a user has to re-enter card details, they’re gone