Set goals with your Google Ads agency before launch. Check that tracking works...

https://elliotsinsightfuljournals.evergrovio.com/posts/what-happens-if-i-change-prices-while-running-google-ads

Set goals with your Google Ads agency before launch. Check that tracking works before spend grows. Review leads for fit, not just form fills or clicks. Run planned tests on ads and pages, change one thing at a time, and use results to guide the next step.