Procurement teams treat vendor reputation as their first line of defense during...

https://www.paste-bookmarks.win/a-messy-client-dispute-or-a-targeted-competitor-smear-campaign-can-crater-your

Procurement teams treat vendor reputation as their first line of defense during the screening phase. Before they even agree to a discovery call, they check G2 to see if your product actually solves the pain points you claim it does