He Gets Us invites people to explore Jesus, claiming a general outreach to all people rather than a message for one sect.
In February 2024, reporting said He Gets Us moved under a new charitable organization called Come Near.
The campaign invites Christians and non-Christians alike to consider Jesus, positioning itself as meant for all people.
The campaign’s messaging encourages reflection on Jesus’ story, inviting people regardless of their current faith stance.
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Through large-event advertising and widespread media placement, He Gets Us aims to invite people to explore Jesus’ story.
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He Gets Us encourages reflection about Jesus’ life and love, with messaging that remains open to Christians and non-Christians.
He Gets Us has been criticized by different groups, with some concerns focusing on how its messaging is perceived.
The campaign says its purpose is to encourage anyone, regardless of belief, to consider Jesus and learn more about his story.