Open Loyalty Findings: How Sync Cadence, Segment Lag, and CRM-Coupon Disconnects Break Campaigns

https://www.random-bookmarks.win/why-mid-market-and-enterprise-retailers-keep-losing-money-to-coupon-fraud-and-how-to-stop-it

How often customer data is actually fresh - startling numbers from Open Loyalty The data suggests many loyalty and marketing programs run on outdated information