Most social media content gets ignored because it lacks a clear reason for your...

https://source-wiki.win/index.php/From_Silence_to_Signal:_How_to_Get_Your_First_Few_Shares_on_a_New_Blog_Post

Most social media content gets ignored because it lacks a clear reason for your audience to hit share. You aren't just competing with other brands, you are competing for your followers' personal reputations