How to Find Underserved Customer Segments in a Crowded Market

https://thoughtminty.com/s/pNzaWHOtLTtNfpB6OtnEw

In crowded markets, underserved segments often exist just outside the mainstream. Look at adjacent needs that current solutions ignore—like a fitness app missing adaptive workouts for people with limited mobility. Or consider usage patterns: high-end products have budget conscious users improvising workarounds. Scrutinize reviews for repeated complaints about missing features, and analyze demographics overrepresented among non customers.