Friction is the ultimate mood killer. Today, we expect instant, personalized...

https://mike-wiki.win/index.php/The_Hardware-Expectation_Gap:_Why_Your_Phone_is_Faster_Than_Your_Experience

Friction is the ultimate mood killer. Today, we expect instant, personalized content that moves with us via cloud sync. If a screen takes too long to load or mobile payments feel clunky, we’re gone