Discontinued Rolex models often trade above retail because collectors drive...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because collectors drive demand beyond what new inventory can offer. Insurance appraisals don’t reflect real resale value—they often overstate worth for coverage purposes