Canned RTD cocktails like vodka sodas are popping up right next to craft beer...

https://www.4shared.com/office/38Z1JlPlku/pdf-65296-83058.html

Canned RTD cocktails like vodka sodas are popping up right next to craft beer on shelves - and it's no accident. These ready-to-drink options fit perfectly with casual hangouts like backyard BBQs where folks want tasty drinks without the fuss