1. Totally agree that simplifying checkout forms can boost conversions. In our last test, reducing fields from 6 to 3 increased completions by 18% on a fashion e-commerce site. Before they even reached payment, minimizing friction made a huge difference.

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1. Totally agree that simplifying checkout forms can boost conversions. In our last test, reducing fields from 6 to 3 increased completions by 18% on a fashion e-commerce site. Before they even reached payment, minimizing friction made a huge difference