1. As a small biz owner, I’ve been hesitant to dive into video because measuring ROI feels tricky. Has anyone nailed a straightforward way to track which videos actually drive sales—not just views? Would love to hear tools or metrics you swear by.

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1. As a small biz owner, I’ve been hesitant to dive into video because measuring ROI feels tricky. Has anyone nailed a straightforward way to track which videos actually drive sales—not just views? Would love to hear tools or metrics you swear by. 2